John Lippman is MBA, and he is an entrepreneur and media personality. His association with Book of the Month Club as its CEO and its parent Bookspan brought him more in limelight. Many old people who are fond of reading and going to book clubs for reading might knew the name of this media personality, but millennials book lovers should be grateful to him because efforts of Lippmann developed association of millennials with Book of the Month Club and helped them to find the books, they needed most for reading. Lippmann has led start-ups, corporate turnarounds, and deals ranging from $5 million up to $3.5 billion. There is lot more to discuss about this media personality.
Lippmann’s vision for success of Book of the Month Club
Since the time, John Lippman joined Bookspan and started working for Book of the Month Club as its CEO, he had no doubt about the progress of this book club. Lippmann is a great visionary. He had one thing in his mind that right decision was needed to make Book of the Club compatible for millennial generation. He knew that success couldn’t arrive by sticking to same old traditional subscription box. Tradition is not bad, but it must make pace with the present. What present generation needs is more important than what past members of Book of the Month Club liked. This point was well picked by its present CEO Lippmann.
How Lippmann’s plan worked
So, John Lippman begun with the plan of makeover of Book of the Month Club that could make it suitable for millennial generation. Lippmann decided the relaunch of the Book of the Month Club through its complete makeover. His idea was great and he achieved great success by moving Book of The Month Club’s existing customers to other book clubs within the Bookspan family, and launched the all-new Book of the Month Club in late 2015. The results were amazing in just two years when the Club’s revenues neared $ 10 million in 2017.